Commuters retail experience

Client: Lagardère & Connexion, 2019

Lagardère & Connexion, a joint venture between the railway company SNCF and the travel retailer Relay needed to reinvent the experience and services of their shops in 300+ commuter stations in France.

Activities
Design research
Service design
Strategy
Space design

Immersion phase
Field research to understand, commuters needs and habits.

Ideate and build 
Transform field learnings into tangible space and service solutions

Refine and communicate
Develop and visualize the concepts into real scale modeling and projection

Implementation
Above, a example of a concept from initial sketch, real life prototype testing and final implementation